Introducing: Live Call-to-Actions. Instant engagement, right when it matters most.

Live streaming has transformed the way we connect with audiences, making real-time interaction a cornerstone of engagement.

StreamShark’s Live Call-To-Action (CTA) feature takes this to the next level by enabling broadcasters to display interactive prompts that inspire immediate viewer responses.

Whether driving traffic, encouraging sign-ups, or promoting exclusive content, Live CTAs are a powerful way to create a dynamic streaming experience.

What Are Live CTAs?

Live CTAs are interactive banners displayed within your live stream player, designed to guide viewers toward specific actions. These could range from visiting a website, to accessing a download, all seamlessly integrated into your broadcast. By delivering CTAs at the right moment, broadcasters can keep their audience engaged and focused on key objectives.

StreamShark’s CTAs are customizable, and easy for viewers to interact with, ensuring minimal disruption to the streaming experience.

Activating Live CTAs During a Broadcast

Live CTAs are activated within your Streaming Event during the broadcast. Once activated, they appear in the live player within seconds, catching viewers’ attention without being intrusive. CTAs can include a title, message, action button, and optional image for added visual appeal.

Viewers can interact with the CTA by clicking on the button to complete the desired action or dismiss it if they choose. Once a CTA is dismissed, it’s no longer visible, ensuring a streamlined viewing experience.

Why Use Live CTAs?

Live CTAs bridge the gap between passive viewing and active engagement. They allow you to:

• Drive Immediate Action – Prompt viewers to visit a landing page, sign up for updates, or access resources.
• Reinforce Messaging – Highlight key takeaways or exclusive offers during the broadcast.
• Enhance the Viewer Experience – Introduce interactive elements that make the stream more engaging.

Use cases for Live CTAs

Live CTAs are highly versatile and can be adapted to a variety of scenarios to enhance engagement and drive immediate viewer action.

For example, during a product launch or demonstration, CTAs can prompt viewers to visit a product page or sign up for pre-orders, capturing excitement and converting interest into action. Similarly, in webinars or educational sessions, CTAs can direct attendees to download materials, complete a survey or register for future events, extending engagement beyond the live stream.

Best Practices for Effective Live CTAs

To maximize the impact of your Live CTAs, consider the following tips:

• Keep It Simple – Use clear and concise messaging to communicate your intent effectively.
• Use Eye-Catching Visual – Incorporate compelling images to draw attention to the CTA.
• Be Strategic – Time your CTAs to align with high-impact moments in the broadcast.
• Maintain Relevance – Ensure your CTA aligns with the event’s theme and audience interests.

Additional Insights for Broadcasters

• Overlapping CTAs – Activating a new CTA will replace the current one, ensuring only the most relevant prompt is displayed.
• Viewer Flexibility – CTAs remain visible until viewers dismiss them, giving ample opportunity for engagement.

StreamShark’s Live CTAs offer a seamless way to enhance audience engagement during live streams. Whether your goal is to drive conversions, promote content, or simply keep viewers engaged, this feature provides the tools to make your live events more interactive and impactful.

To explore how Live CTAs can elevate your next event, visit StreamShark’s support article on Live CTAs.